Hey, I'm Sara

I craft marketing-driven design and brand experiences

With over 8 years of experience in marketing and graphic design, including 5 years at a B2B SaaS startup, I'm known for blending design and marketing strategies to create impactful materials that fuel organizational growth.

Sara Runser

My Portfolio

Graphic Designer

Givzey, Version2.ai

Gizey, a small but growing team, needed support in refining and implementing new materials for their upcoming trade show season, along with other supplemental company assets. During my time there, I helped establish a clear brand direction for two of their company brands. Here are a few projects I worked on:

🤝 Trade Show Presence
Trade show booth, complete with pop-ups, handouts & more

📄 Document Templates
Long and short-form documents, eBooks, spotlights, and case studies

🎨 Logo Refinement & Color Palettes
Refreshed logos, and defined brand color palettes

📊 Sales Deck & Webinar Slide Templates
Branded slides for presentations and webinars

Graphic Designer

Freelance

I’ve partnered with clients across healthcare, industrial, personal brands, and consumer spaces to create impactful designs. My freelance and contract work includes websites, presentations, logos, postcards, infographics, social media, and more — with each project rooted in understanding a client’s unique goals.

Graphic Design Specialist

Logility

While working on a project-based contract, here’s what I was up to:

🌍  Global Event Graphics
🎉  Google Template Creations
🎨  Graphic Design Support


Check out some of my recent projects, featuring:

🌟 Trade show display and conference hall wall signage
📝 Polished Google Docs investment proposal template
📊 Visual breakdown of Logility graphic evolution

Trade show display
conference hall wall signage
conference hall wall signage
Investment proposal template
Logility graphic evolution
Brand and Design Lead

Idelic

Joining a small company of 10 as a Marketing Associate, I was dedicated to accelerating our growth, even when resources were scarce, we built from the ground up. Over time, I advanced to become the Brand and Design Lead, leveraging my passion for creativity and strategic vision to shape the company's identity and enhance our market presence. 

In the world of web design, I was the project leader for a complete company website overhaul and later led two more full website launches. I also managed and maintained the company website, ensuring it evolved smoothly to stay fresh and functional.

Please note that since my departure from Idelic, they have introduced a new website. For a closer look at the web-based work I did with them, feel free to reach out. I’d love to share more examples or provide feedback on the current site.

Idelic Website Design

During my time at Idelic, I had the opportunity to contribute to other various impactful projects. Here’s a glimpse into what kept me busy:

📄 Overview One-Pagers
Informative documents tailored for sales use

🤝 Trade Show Presence
Trade show booth, complete with games and swag materials

📢 LinkedIn Design and Management
Created content and targeted ads for LinkedIn

🚚 Idelic Insurance Branding
Branding and marketing for Idelic Insurance, a technology-driven MGA, providing insurance coverage for commercial fleets

💡 The Driveline Concept
Logo and content development for a monthly email channel via HubSpot and LinkedIn

Idelic one-pagers
Trade show booth, complete with games and swag materials
Content and targeted ads for LinkedIn
Idelic Insurance Branding
Logo and content development for a monthly email channel via HubSpot and LinkedIn
Team Photo

About Me

For the past five years, I’ve worn many hats – from leading diverse design projects and managing website development to coordinating events for engagement and brand promotion, along with providing sales support. You name it, I've probably done it.

In my next journey, I envision myself continuing to play a pivotal role in driving startup success while refining my design skills. Alternatively, I aim to transition into a more specialized design role. Overall, I am dedicated to personal growth and innovation.

On a personal note, when I'm not working, you'll find me soaking up the sunshine at the park, by the river, or cozying up for a movie night. I'm also a powerlifting enthusiast and bike lover! 🏋️🚴 When I'm not breaking personal records or exploring the neighborhood, you can bet I'm deeply involved in my community, lending a hand and spreading good vibes. ✨

My Expertise

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Brand Strategy & Graphic Design

Crafting brand identities and design solutions to amplify brand presence and resonate with target audiences.

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Marketing & Sales Enablement

Creating marketing and sales collateral, driving lead generation, and supporting sales teams through targeted campaigns and impactful resources.

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Event Coordination & Execution

Organizing and orchestrating in-person conferences and digital events seamlessly, ensuring memorable experiences and successful outcomes.

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Website Design & Maintenance

Specializing in website design and ongoing maintenance, ensuring seamless functionality and a positive user experience.

LinkedIn Endorsements

"Sara is a powerhouse of creativity when it comes to understanding the value of using creative design and graphics to tell a brand story, illustrate a message or amplify a key point. She dives in to understand context, nuance, and differentiation. The value she brings to any organization far surpasses her creative abilities as she’s also well rounded in other aspects of marketing and her team player attitude is front and center in all facets of her work. She’s a talented professional bringing collaboration, leadership and new ideas to the table every day. She elevates the role of creative and design to a whole new level of partnership across the organization and knows what she does directly impacts company growth and strategy. She’s a rockstar marketer and a phenomenal addition to any team."

Growth Executive

"Sara thrived in our Idelic startup environment. She leans into challenging, ambiguous situations and is willing to take calculated risks. She is comfortable wearing many hats from design to projects to events. She was a ubiquitous team member representing us in all facets; live events, through the website, through our communications. Sara was core to developing our brand, style and even educating colleagues on our value proposition. Over four years, she continually improved her problem-solving, communication and leadership skills. She went from individual contributor to Brand leader and owner; welcome in core business initiatives. And as is so important, Sara is a good person. She actively volunteers and supports her co-workers. She is genuine and trustworthy in all her commitments."

Ellie Guttilla
Senior VP Operations

Contact me

Hit me up and let's collaborate!

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